House of Color

As the seasons change and the clothing industry turns over to meet the weather, consumers meet the transfiguration of temperature with excitement—and a whole new wardrobe to match. As buyers have become more aware of fast fashion’s environmental impacts, they’ve purchased clothes much more thoughtfully. In response, fashion brands and creators are evolving ways to implement more eco-friendly materials, sustainable practices, and ethical methods. 

However, going “green” in a culture that craves quick reward has proved a difficult undertaking. Clothing brands are constantly putting out “more” and “new” to keep up with the demands of an ever-changing fashion world. Meanwhile, consumers often lack the powerful knowledge of what is most flattering on them, shelling out cash for styles and colors that never prove satisfactory.

What if the approach to “going green” shifted? What if, instead of chasing the feelings of “quick reward” and coming up ungratified, consumers were empowered with tools to craft a wardrobe that stands the test of time?

Enter House of Colour, an image consultant brand specializing in all things hue. Known as an industry leader in expert color analysis and personal styling, the London-based franchise is keen on equipping clients to uncover a wardrobe that celebrates their unique and timeless beauty. House of Colour uses a systematic approach to style, eliminating the interference of transient trends to assess what authentically makes the consumer shine. Trained Color Stylists use science-based color theory to determine undertones and WOW Colors™ that guide makeup and styling.

One such Color Stylist is Saline County resident Krystal Weaver. An Arkansas native with a passion for the visual, Krystal began her career not in styling, but in design. Krystal spent years specializing in curating clients’ dream homes, armed with an Interior Design degree from the University of Central Arkansas. 

Krystal and her husband Chris, together with their three beautiful children, relocated to Benton a few years ago to be closer to family. Once belonging to the business of beautifying spaces, her career has moved to one that illuminates the individual. Using draping methods in natural lighting, she evaluates each client’s color profile, helping them find a step-by-step plan to build a wardrobe that suits them. Krystal notes that one of her favorite aspects of her job is seeing men and women light up when they uncover their God-given radiance, together. “It’s the look in their eyes when they look into the mirror at the end of their appointment,” she says. 

Each client that books a Color Analysis appointment will discover their color season and shades that are harmonious with their skin tone, a 90-second personalized makeup routine, a booklet of information on their color season, and color swatches that will be their shopping best friend. 

Krystal has always known she had an artistic gift. “From [the time I was] a small child, I can remember color, fashion, and design always being something I was drawn to,” Krystal says. “I’ve since been blessed to be able to turn those skills and gifts into my current color and style business where I can help others.”

By expertly assessing colors that complement each individual’s natural beauty, Krystal Weaver aids her clients in a wardrobe curation that not only meets immediate style goals but holds lasting power. “I want my clients to know that outfit repeating is not only normal, but stewarding their finances well,” Krystal says. “Style analysis is the tool we use to show individuals that their inner expression never goes out of style.” 

Knowledge is power, and buyers who have the right information are more likely to make purchases that will satisfy longer, minimizing wasteful consumption. Flattering colors teamed with personal style leads to more intentional purchasing, and a closet that outlasts passing fads. One of Krystal’s favorite quotes is by Ralph Waldo Emerson: “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”

House of Colour prizes the uniqueness of each person, as mentioned on the brand’s website. “At House of Colour, we celebrate individuality and understand that to be truly confident is to be able to visually express who we authentically are.” But Krystal feels an even higher calling. 

Viewing her studio as her mission field, Krystal hopes to build a space for her clients to feel safe and seen. “It’’s the stories, the laughter, and the tears we share together,” she notes fondly of the rapport she has with those she works with. Krystal says she believes each person was created for something great, aiming to equip clients to approach their life passions and callings boldly. “I hope that my service of color or style helps them feel more confident in knowing and stepping into that truth.”  

For Krystal, the most fulfilling aspect of her work is the ability to use her God-given skills and talents to show the love of Christ to her clients. Her focus is on helping and encouraging others to discover their potential.

Perhaps the words of Coco Chanel sum it up: “The best colour in the whole world is the one that looks good on you.”

To learn more about booking a Color Analysis appointment with Krystal Weaver, or to inquire about Style Appointments, Closet Edits, and Personal Shopping, visit her personal booking page on House of Colour at https://www.houseofcolour.com/stylists/krystal-weaver-benton-arkansas.