Bringing the Sparkle

Cynthia and Randy Nelson own Nelson’s Jewelers, located at 1312 Military Road, Suite 1 in Benton. Along with Tanner Price, they have been in the jewelry industry for more than forty years with a customer-focused business based on the motto, “Your Taste, Your Design, Your Jeweler.”

Randy has built a reputation as a community leader and respected businessman. Randy has been involved in every aspect of the jewelry industry since he was fifteen years old. After many years of custom manufacturing, he decided to leave wholesale work for other jewelers and open a retail store in Saline County. As a master craftsman, his talent is creating breathtaking custom pieces that reflect individual desires. Thousands of Arkansans trust Randy to make their dream piece into a reality. Randy opened the store because he wanted to bring custom design and craftsmanship to the community.

For more than a decade, Cynthia has devoted herself to an expert knowledge in fine jewelry and gemstones. Her personal style and elegant taste allows her to help her customers with ease. She loves to talk to her customers and get to know them. Above that, she excels in teaching her customers about jewelry and helping them find the perfect piece for any occasion.

Tanner, Cynthia’s son, has been with Nelson’s Jewelers since the beginning of 2011. With the desire to complete your repair work in the most efficient and timely manner, he is a great asset to the Nelson team. Tanner is growing a loyal base of customers who appreciate his attention to detail and his ability to help determine exactly what type of jewelry is appropriate for the occasion at hand.

Nelson’s offers a wide selection of products, but their skills at creating jewelry set them apart. Whether it’s an heirloom or a new piece, Nelson’s can custom tailor any jewelry design to your liking. Their experienced team of skilled jewelers will make your dreams a reality.

You also can trust their superior jewelers with top-of-the-line equipment to restore your jewelry to its former glory. Nelson’s does everything from ring re-sizing, replacing lost stones or soldering broken chains.  If it can be repaired they can do it. You can bring in your jewelry at any time for them to check the prongs and stones.

Cindy says, “Our customer service sets us apart from other stores because we make sure customers are 100 percent happy when they leave our store. We are family-owned, we love our community and our customers can trust us with their jewelry. We have a quick turnaround time for repairs because we do everything in house with a full-service shop, so we don’t send any of our repairs off.”

Nelson’s specializes in bridal jewelry, with a wide selection of loose diamonds, semi- mountings, earrings, rings, necklaces, bracelets, men’s jewelry, and colored stones.

For the holidays, Nelson’s has a large selection of inventory from all price ranges. They have traditional, vintage, and current trends to suit everyone’s needs.

Nelson’s also offers appraisal services and watch repair. They have several finance options through Wells Fargo, with the best being zero percent interest for twelve months. They also offer in-house layaway.

For more information and the option to buy online, visit their website at