GW Lighting

Across the United States, the DIY and home renovation culture has grown into a vibrant movement, with countless individuals eager to transform their living spaces into dream homes. Saline County is no exception. At the heart of this trend lies the importance of lighting—a key element that can define the ambiance and character of any room. 

GW Lighting, a business nearing its 10th anniversary, has been a pivotal player in this space since its inception in 2015.

Wade Keeter, the driving force behind GW Lighting, has a deep passion for helping people realize their dream homes. His love for the home business, particularly the lighting sector, stems from his belief that a home is where most memories are made. “I want these memories to be as beautiful, aesthetically, as the actual moments themselves,” Wade explains.

Wade has called Saline County home for decades and prides himself in bringing top-notch service to his hometown. Through the years, the business has evolved from a more functional service to fulfilling custom decorative lighting and décor needs. And this expertise and service doesn’t stop in Saline County. GW Lighting serves most of Arkansas with great delivery options.

What sets GW Lighting apart is its commitment to being hands-on with every project. “We travel across the state to make sure every need is met,” Wade says. “Our customer service is top tier.” This dedication to customer satisfaction is a cornerstone of the business, ensuring that every client receives personalized attention.

GW Lighting also offers a wide range of professional assistance and expert opinions. “We have all the latest and greatest designs,” Wade notes. From lighting and décor to hardware and beyond, the business caters to both individuals and businesses alike, providing an extensive selection of products to suit every project.

In the ever-evolving world of home design, lighting plays a transformative role, just like a fresh coat of paint or new throw pillows. Wade highlights that even a small change, such as swapping out the glass on bath lights or chandeliers, can dramatically alter a room’s look and feel. You don’t need to overhaul the entire fixture to create a new ambiance. For those mindful of budget, classic yet stylish options like oiled rubbed bronze and brushed nickel remain popular. Trends may ebb and flow, but they always seem to come full circle.

As highlighted in a recent Forbes article, while lighting is essential in any home, it doesn’t have to be purely functional. The right lighting can be a powerfully reflect your personality and enhance the character of your space. 

This year, trends like indirect lighting are gaining popularity, with backlit fixtures on mirrors and TVs creating layers of light that disperse brightness evenly. To add texture beyond the usual curtains and rugs, consider installing light fixtures made from materials like rattan or hand-carved crystal and glass.

 Think outside the box when it comes to the shape of your light fixture. A unique shape could make a statement like a piece of art. Cordless or rechargeable lamps could add ease and flexibility to your lighting needs as you could use them in multiple places, including outside. Dimmable bulbs give you more control to the level of lighting in your home and help save energy. Matte black finishes are also trending, offering fresh ways to update and personalize your space.

When considering home lighting, many immediately think of ceiling fixtures, but the possibilities extend far beyond that. There’s an array of options to explore, from under-cabinet and track lighting to utility, landscape, and exterior lighting.

GW Lighting also offers more sophisticated choices, such as lighting controls, ensuring that every corner of your home can be perfectly illuminated. Their services go well beyond the basics of pendant, foyer, and flush mount lighting, offering endless possibilities to enhance any space.

Wade is driven by the joy of seeing his customers satisfied. “We love, more than anything, to put a smile on every face that walks through our doors,” he says. This customer-focused approach has been key to the company’s success.

Recently, GW Lighting relocated from their Military Road location to a larger, more expansive showroom on Edison Avenue in Benton. This new space allows them to showcase a much wider selection of their products, providing customers with an even better shopping experience.

Top Three Home Lighting/Decor Tips:

1)Have inspiration pictures ready. We want to help you achieve your dream home—we just need to know what that dream looks like. We love a mood board!

2) Have a plan and budget in place, as well as any questions you may have, so our meetings can be as productive as possible. 

3) Give yourself plenty of time to make decisions and for us to get everything you are needing.