Chris Jordan knows what sells. For the past decade, he and his wife Casey have owned and operated a successful screen-printing business, Stated Apparel. Throughout the years, their business has grown from mall kiosks to a wildly successful online store supported by an 8,000 square-foot warehouse and a staff of twenty employees. Their business is now the parent company for multiple apparel brands inspired by local flavor that ship all across the country.
With the great success of their business, Chris and Casey began dreaming of the next evolution of their brand and Wild Boutique was born.
“We are a part of a close-knit community,” explains Chris. “Every business owner pulls together to support one another and that kind of attitude has helped our downtown evolve. When we dreamed about our brick and mortar boutique, I pictured my business downtown and seeing everyone pull in the same direction. It’s been cool to see downtown become a destination spot. We are a hip downtown.”
Wild Boutique pop-up shop opened in November, and the storefront is slated to open in spring of 2021. Located at 102 North Market Street in downtown Benton, the new boutique offers a modern, aesthetically pleasing vibe for customers of all walks of life. No matter your price point, Wild Boutique has a range of apparel, accessories and shoes that speaks to nearly everyone’s style.
Lyndsey Taylor is the marketing director for Stated Apparel as well as a buyer and an influencer for Wild Boutique. Her eye for trends and her attention to detail have inspired the look and feel of the new boutique’s brand. When it comes to her style influences, she says, “I stay on top of boutiques on the west coast and in New York. We are looking for things that Arkansas is usually the last to have.”
For Lyndsey, the timing to lead the marketing efforts for Wild Boutique could not have come at a better time. After growing up near all the glitz and fashion of the pageant world in Arkansas and owning her store for years, she jumped at the chance to support a new fashion endeavor. “Literally everything about this job makes me excited,” said Lyndsey. “I’ve always dreamed of influencing a boutique like this and in this location.”
Her must haves for this fall are denim jackets, 90s combat boots, and loungewear; all of which you can find at Wild Boutique. The boutique will also sell Stated Apparel brand favorites, Savannah Grace and Smart Mouth.
Wanting to keep the local feel, Chris and Casey’s vision for the new boutique remains simple and authentic. “At Wild Boutique, we understand trends,” says Lyndsey. “There’s something for everyone.”
“We have a really talented team,” said Chris. “The boutique will appeal to a multi-faceted audience. You can shop and follow looks from Lyndsey, Catarenna, Maddy and Stephanie at Wild Boutique. On social, we will showcase their personalities, authentically, in a reality-television-style and host sales on Facebook Live. We’ll showcase the work in our boutique and warehouse business. We are excited to see our audiences grow.”
To find out more about Wild Boutique, find them online at shopwild.online. You can follow them on Facebook at facebook.com/shopwildonline/ and Instagram @shopwild.online. Each week, they will offer a chance for their followers to win giveaways. Be sure to shop local and stay wild!